Why You Need to Invest in Search Engine Optimization for your website on WordPress. Search Engine Optimization is a little bit more than what most people think. Search Engine Optimization isn’t about just building links, it isn’t about trying to write a bit more blog content and it isn’t about sending traffic to your website.
Search Engine Optimization is about more than this, it’s about having a fantastic user experience that visitors will want to tell other people about. It’s about increasing your reach, it’s about increasing the conversions of the traffic you get, it’s about creating a more targeted audience which brings in better traffic to you so that leads become worth more and they are more likely to convert. It’s also about increasing the exposure for your brand in the right way. It’s about giving you insight into your customers and it’s about your brand being reflected within your website. It’s also about how you do other inbound marketing related to your website, things like how you use Google Analytics to measure things and things like social media and email marketing. These kinds of topics are the ones we will be covering throughout this podcast series.
Here are my 5 reasons to invest in SEO for your photography website:
1. Reaching the right audience:
People trust search engines, now this statement is one of complete fact. Every day, you, me and everyone else will type into Google, Bing or some other search engine a question.
It might be a statement; it might find the best wedding photographer, it might be India wedding photography, it might be SEO for photographers, it might be something like with a video of a cat. It doesn’t matter what it is, we turn to search engines because we trust them to bring back relevant information and you need to consider this. Ultimately the question is what is the most relevant content.
So what we need to have a look at from a search engine point of view is who your audience is. Your audience is not every person in the world; it really isn’t, unless you are someone like Buzzfeed or mashable, in which case I’ll let you off. The reality is that we all have our small niche audience.
So if you are selling services as a wedding photographer, it might be City Region, it might be something like Delhi, it might be a whole region like the North West of Delhi, it might even be a country such as India itself and in a few cases of photographers it may even be some global destinations. The reality is those are all little niche audiences.
So people in India may get married in India, that’s an audience and that’s what we need to focus on with our content. The same goes for absolutely any service or product, you have a niche audience that you need to write to and not just be so generic that you hope they find it and that is what we will be doing in SEO mainly within your content, is we’ll be optimizing it for your audience.
In doing so we’ll optimize it for your search and to reach your correct audience in search, this will also happen in social media because the more you followers you’ll get within your audience and the more likely they are to share your contents because it is so targeted. One thing that people don’t do is share rubbish content, so the more talented and more correct the better because you will get shared, you’ll get linked and that will bring your audience to you.
2. Brand Awareness Thru SEO for Photographers on WordPress
Brand awareness is something that again we can build from the likes of Google because if you appear in lots of searches you will increase your mindshare for various audiences, you’ve got the knowledge graph with local citations, you’ve got Google Maps, you’ve got Twitter, you’ve got Facebook. It’s all about bringing those into one clear picture for you and your brand.
Now we return to search engines for a second, when you do a search for something my guess is you’ll do a rough search say for a “wedding photographer” if you are looking for wedding photographer and then you’ll realize that it’s brought thousands of result, it’s brought thousands of guides for weddings and then you do another search for your venue or your or your location or type of photographer and then you do it again and you’ll refine it and you’ll refine it.
Now if your website can appear in the majority of page one and two for all of those types of search then you are likely to be the person with the most mind share and therefore the person that is search is more likely to trust the most, that is of course if your content’s most relevant to them.
If you turn up three or four times out to ten you are doing okay but if you turn up seven or eight times out of ten when they do research for something related to wedding photography and a location then you are doing amazingly well and you are likely to get a lead from that.
So it’s all about brand awareness and keeping your brand consistent.
3. WordPress SEO Increasing the potential of conversions
SEO and internet marketing and digital marketing are not just about bringing in people to your website, they care about what you do with those people when they get to your website. They are about how you get them to change from just being a potential lead generated to be that lead you to generate or any other type of conversion.
It might be that you want them to sign up to an email list, it might be you want them to go on a contact form, it might be you want them to check out after adding products to your cart and all of those are conversions and internet marketing in terms of a holistic view, it’s about looking at those aspects too.
4. Image Seo Optimizing for photographers the user experience in WordPress
SEO for your website is about you being the friendliest, the fastest, best experience possible. It’s about having the most amazing content to target all of your users and if you do all of those things you’ll be keeping both users and the search engines happy. This will bring business back to you because they trust you and it will also mean that because you are getting those visitors from search, again and again, Google will know to trust your website.
5. Photographers Insights into your customers
So when you’ve optimized the website, you are optimizing your website I should say, you’d have increased things like the search engine visibility, you’d have increased your usability, you’d have increased your credibility as a brand and of course you’d have increased the traffic and conversions.
Now a big part of all of this would be using tools such as Google Analytics to gain insights into your users and into your audience so that you can give better information to them in a much cleaner way.
So if we think about wedding photographers again, this is a very good topic to look and we can be quite specific to it. If you’re focused on a location then you can look within your data to see information for a given city or country. You can then see what content they have looked at, what time of day they’ve looked at it and if the content they’ve looked at is pretty similar or it’s a certain type of blog post you’ve read in a certain way then you can write more of that and in theory you will get more visitors and you’ll get more returning visitors and more leads. The reality is though you’ll end up using tools such as Google Analytics to be able to plan your website going forward.
You’ll be able to do things like creating a content strategy, you’ll be able to be competitive because you’ll have the edge on other businesses, you’ll be able to grow because you have insight into your audience and you know what they want. The other thing you’ll be able to do is to realize quite quickly that content is always key, so content controls your brand, it gets you access to your audience and it is controlled by the insight you’ve gained from your audience. All of this provides you with visibility, traffic, credibility and makes your brand appear much better.
So those five reasons that’s why you should be investing in an SEO:
- To get to reach the right audience through search engines and social media
- Increase your brand awareness making you more trusted and having more credibility.
- Improving user experience to make sure you are the most friendly, the fastest, the best and you have the right content.
- Increasing your conversion rate to ensure that you are the one that gets the leads and not your competitor.
- Gaining insight into your audience so that you can deliver more and get more from your audience.